What we're exploring
You can already create segments today, as lists where you manually add who belongs in them. We're now making segments dynamic: you set the criteria, filters or charging behaviour, and the list keeps itself up to date as users match or stop matching. A segment can be the audience for a message or for a promotion that redeems automatically.
Why it matters
Define an audience once and reuse it, instead of rebuilding lists for every campaign.
Who it's for
Operators running outreach and promotions.