What we're exploring
Two sets of tools:
- Bigger campaigns: create promotion codes in bulk and group them into a campaign, so a large offer is one setup instead of many separate codes. Offer a sign-up promotion to guest drivers on white-label charge point pages, turning one-off visitors into registered customers.
- Pricing flexibility: run a campaign at a fixed price per kWh for a chosen group of drivers or accounts and a set period, without changing the public price. Promotion codes and charge subscriptions can also take a fixed amount off per kWh, not only a percentage.
Why it matters
Today every code is made by hand and discounts can only be a percentage, so operators can't know what a campaign costs per kWh until sessions finish. Bulk campaigns and fixed pricing make larger offers practical and their cost predictable.
Who it's for
Operators running acquisition, retention and pricing campaigns, and the drivers who receive them.